Original Music App
To create a music platform that encourages originality, purity, and focuses on bridging the gap between online and offline.
UI/UX Design | Market Research | User Analysis | Wireframing & Prototyping | Service Blueprint
Completion Date: 2022
Cross Platform Design, Pratt Institute
Project Objectives
The application aimed to simplify redundant functions and restore the most immersive original music experience platform. During the initial research phase, I discovered that I am able to integrate objective and subjective viewpoints to assess the existing issues in the music application market.
User Analysis
Furthermore, I gained a deeper understanding of user preferences and tendencies. Through surveys and user interviews, I gradually uncovered underlying problems, such as monopolization of music applications, lack of diversity, limited originality, and the disconnection between online music platforms and live music events.
Hi-fi Prototypes
What made this project particularly meaningful to me was realizing how technology could bridge gaps and empower individuals to achieve their goals. The most fulfilling feature design for me was the original music DIY interface. After conducting usability tests with a selected group of target users, they unanimously found it to be a highly engaging and beginner-friendly feature. It significantly increased users' interest in using the application and allowed them to focus on music and its originality.
Reflection
This project reinforced my commitment to creating innovative solutions that address real-world challenges, convey the values and significance that a music platform intends to communicate, and improve the way people interact.