BooYee
Skincare Product Design
BooYee promotes fighting the healthy skincare, and anxiety relief associated with staying up late.
Branding Design | System | Product Design | Package Design | Store Design
Completion Date: 2022
Packaging Design II, Pratt Institute
Toner.
Serum.
Water&Oil Toner - Main product, Serum - Extension product.
On the basis of a trendy, sophisticated look, the product is functionally upgraded and added to its appeal.
Features
Time-saving, easy to use, multifunctional, and refillable.
Logo Design
Clear space.
Staying up late in Chinese is “熬夜”, “熬(Ao)“ is polysemous, it can be used as “煎熬” (Suffering), and also used as “熬煮” (Boiling/Stewing).
So it can be understood as enduring the pain caused by staying up late, or it can be understood as cooking the nights up.
So I turn”熬” into “煲 (Bao)”, they both mean cooking methods. translate “煲夜” into its homonym, “包曳”.
I hope this brand can convey an anti-anxiety attitude towards staying up late, both in terms of solving skin problems and visual design.
Store Design
Pop-up store.
